Style Theory

Around Black Friday 2023, TikTok shut down THOUSANDS of small business shops on its platform without warning. Yes, those small TikTok businesses that SarahGrace, HopeScope, Mia Maples, and other creators love to buy from and make haul videos about every week... they're GONE! It sounds kind of shady and downright disturbing, right? But what if we told you TikTok just saved those small businesses MILLIONS of dollars? Here’s the lowdown on the TikTok Shop scandal…

Socks are great! They come in all different colors and sizes; there are long socks, short socks, fuzzy socks, dress socks… But the best part about socks, other than covering up those nasty feet, is that they keep us warm. But there are _some_ people out there who argue that wearing ONE sock is better than wearing two socks. There’s no way, right? Today, we put that theory to the test!

Boo! It’s SPOOKY season, Loyal Theorist, and that means it’s time to get in the SPIRIT of Halloween. Sure, we’ve already been munching on candy and watching fall movies like Hocus Pocus and The Nightmare Before Christmas. But, today… oh today… we’re dressing up in the most WICKED Halloween costumes from the past 100 years. Witches, ghouls, ghosts, and monsters BEWARE because what we found will make your blood curdle.

How calm are you, Loyal Theorist? Calm enough to tackle working a 9-5 job, taking out the garbage, mowing the lawn, cooking dinner, doing laundry, unloading the dishwasher, and EVERY other major chore? Well, if you’re feeling STRESSED out by everything in life, we have a solution for you: Feng Shui.

Smile, you're being watched! It seems like we can't go anywhere nowadays without being captured by some kind of surveillance camera. Even simple trips can result in our facial data being recorded by TONS of different cameras. What if there was clothing that could prevent that, that would prevent you from being recognized and your face stored by AI? Well friends, let me tell you a little bit about Anti-Surveillance Clothing!

Today, loyal theorists, we’re learning how to shave your face. But, we’re not just grabbing a razor and having at it; no, we’re using 8 guys and 10 different blades to find the absolutely PERFECT way to shave. Which razor works best: five blade, safety razor, straight edge, electrical or something else? Lather up that shaving cream and get ready for some awesome grooming tips!

Something is stirring in the makeup world, Loyal Theorist. Yes, of course, it has to be James Charles! Everyone is canceling him for selling paint makeup. But we’re not here to talk about the James Charles controversy; instead we’re wondering WHY on earth he’s selling paint to consumers. Trust us, “Painted” isn’t all glitz and glam…

Does sunscreen actually work, Loyal Theorist? Recently TikTok has been filled with naysayers trash-talking sunscreen. And that got us to wonder: What is the difference between the different SPFs? Does the brand, such as Sun Bum or Banana Boat, change your tan? Are there any other products, such as mayonnaise or coconut oil that could perform better? It’s time to BURN, baby, BURN!

Luxury is different for everyone. For some, it’s wearing expensive brands like Gucci, Supreme, and Rolex. For others it’s wearing a very high quality, subtle sweater that costs $1,000. The difference in perception is old money vs new money thinking. And trust us, Loyal Theorists, the way that you think about rich people is all WRONG!

Edible underwear… It sure is a thing! But is it edible? And is it underwear? Today MatPat wears it around for 48 hours to answer those exact questions. Find out if the undergarments can withstand a day of script writing, yard work, and the McDonald’s drive through. Or just stick around for the zaniness that took place throughout the day. Trust us, this is the WEIRDEST episode we’ve ever done!

In 2023, Barbie is a fashion ICON. And that’s thanks in part to Margot Robbie rocking old-school Barbie outfits on the “pink” carpet of the Barbie Movie. But she’s not the only one in the spotlight; in fact, Ryan Gosling’s Ken is also getting his share of attention. Plus… so can you! That’s right, if you want in on the Barbie fashion trends, you can join in with Gap’s Barbie collection, Zara’s Ken boxers, Mumu’s Barbie Babe one piece, Crocs’ chonky pink shoes, and many more Barbie Movie themed clothes. Is Barbie starting a brand new fashion renaissance? Today, Loyal Theorist, we find out that the future if FULL of pink!

SHEIN is back at it again, Loyal Theorists. If you remember from our previous episode we learned that the fast fashion brand STOLE from popular YouTuber Cassey Ho (Blogilates). But things just got WORSE. Not only did they steal from Cassey again, but they also got involved in a Rico lawsuit and earned BAD press from social media influencers. Can SHEIN survive this?

Women’s clothing sizes kind of… SUCK! Lady Theorists, if you’ve ever taken a trip to any clothing outfitter, then you know the agonizing struggle of finding the right size. You may be a size 6 at one store but a size 8 at the next. It’s a total mess. But why? Why is this the way women’s clothes are set up, and where did it all start? This is the Great Size Conspiracy!

Are high heels bad for you? Ladies, you may have wondered this age-old question at some point in your life. And with Margot Robbie’s Barbie movie coming out, we thought there was NO better time to answer it. Should you wear high heels or opt for flats like Birkenstocks? Today, we find out!

In our previous shower episode we asked, “should you wash your legs in the shower.” And you Loyal Theorists loved it so much and asked so many follow-up questions that we HAD to make another episode. So, here we are asking the question, “which soap gets you cleanest?” We put four types of Dove soap to the test to learn the answer. But none of us were expecting the truth about the soap industry that actually came out…

Have you ever taken a whiff of something and been immediately transported back in time? No, we’re not talking about time travel; we’re talking about nostalgia! Throwing ball with your dad, building blanket forts with mom, playing video games with friends. Well TikTok claims this new perfume (Phlur Missing Person) is meant to bring out ALL of the nostalgia. Not necessarily memories of childhood, but of someone you miss. But does this actually work? We tested the TikTok product to find out!

We have BIG news, Loyal Theorist! We conducted the world’s LARGEST color analysis in history just so we could prove the internet wrong. If you’ve explored the fashion and style vertical at all on YouTube, Instagram, or TikTok, then you’ve likely seen the thousands of color season tests. (Btw, are you a winter, summer, autumn, or spring?) But how LEGIT are these color analyses? And do they REALLY affect how others see you? Let’s find out…

We’ve all seen the “TikTok Made Me Buy It” and “Viral TikTok Products” videos, and as we know there are some WEIRD TikTok products. But some of the recent strangest are the ph5 color changing dress and Nike Air Force 1 uv activated shoes! Mia Maples, HopeScope, Izzipoopi, and other influencers have all given their SHOCKED reactions to the products. But today we want to ask how this MAGIC actually works and… is it even worth it?

If you’ve ever worn lipstick, lip gloss, or chapstick at some point in your life, then you know how difficult eating and drinking can be. Of course some of the application goes onto your food, but where does the rest go? That’s simple: into YOUR mouth. That’s right, you are EATING your lipstick every day. But, it can’t be that bad, right? WRONG. In fact, you may be ingesting more lipstick in your lifetime than you actually realize. So is it 6lbs? 9lbs? 20 lbs? Let’s find out…

Dress codes kind of suck, don’t they? Sure, they allow us to express individuality and show off cute school outfits in grwm videos on YouTube. But, they also come with annoying rules that cause many students to get suspended! So with the last day of school approaching, we wanted to break down WHY dress codes don’t work. But more importantly we’ll figure out HOW dress codes are impacting society in a negative way.

Hey Theorists, how short are your pants? Are they as short as Pedro Pascal’s shorts at the 2023 Met Gala? Or as long as Rihanna’s flowing Valentino Haute Couture gown? Well take a good look because your answer may determine whether we’re actually in an economic recession or time of prosperity. But, wait… how is that possible? Your shorts can’t ACTUALLY predict the future, can they? Hang on to those short shorts because we’re about to find out!

Are you a “Swiftie,” Loyal Theorist? If so then there’s a good chance you saw Taylor Swift perform live during her Eras Tour… that is, if you could get tickets to it. She has a setlist consisting of her best hits: 22, Look What You Made Me Do, Anti Hero, You Belong With Me, Shake It Off, and 40 other songs. It is over THREE HOURS! Trust us, it was a STELLAR setlist that gave a glimpse into every Taylor Swift era. But it got the Theorist gears turning. Why is Tay-Tay flipping between looks faster than we can say 1.. 2… 3… Let’s go Swift!

Welcome to MEAT WEEK, Loyal Theorists! Before you check out our other meat-themed content on our other channels, Game Theory, Film Theory, and Food Theory, we just HAVE to talk about the weirdest fashion trend around meat: that is, Lady Gaga’s meat dress. She wore the mutton chops at the 2010 MTV Video Music Awards (VMAs) and her attire made its way around the internet, so much so, that we’re talking about it 13 years later! But why? Well, in honor of Meat Week, we’re wondering whether you can actually EAT the dress and how many calories you would intake if you did consume it all. So grab a knife, and let’s dig in!

You’re washing your clothes WRONG! As a matter of fact, Loyal Theorist, you may be making your clothes even dirtier (and bluer) by throwing them in a washing machine. If you’re looking for house hacks or cleaning hacks for your latest load of laundry, we’re happy to help. But there is a secret that Tide, All, and Persil are NOT telling you. Be warned because after watching this episode you may want to burn your entire wardrobe! Or at the very least, you’ll learn how to do laundry the RIGHT way and not harm yourself in the process.

Think of your all-time favorite villain. Is it the Joker? Thanos? Big Jack Horner? Whoever it is we guarantee they’re wearing purple. But why? WHY do the most iconic villains wear the same color? Does wearing a deep violet automatically make you EVIL? Or is there something else we’re missing?

Welcome to the first episode of Style Theory Basics! Today we’re covering the foundations of color theory and how YOU can use it to your advantage. Don’t trust a TikTok filter to do the work; trust us, there’s a better way!

Okay, HOW on Earth is this dress possible? Seriously, a spray-on dress?! This thing defies all logic and physics. Yet Bella Hadid wore a spray-on dress during Paris Fashion Week and turned everyone’s head. So let’s learn the science of how this impossible clothing is actually possible.

SHEIN. You’ve seen the mega brand. Maybe you’ve even worn it? But did you know they are complete and utter THIEVES? More than once they’ve stolen designs from smaller creators such as Blogilates. But do you want to know the crazy part? It’s actually LEGAL! Watch to hear full story.

Do you wash your legs? Yes, that’s a legitimate question. And prepare to be shocked because there are more people who DON’T wash their legs than you’d realize. Their reasoning is that GRAVITY takes care of the wash. So are the non-washers saving time in the shower or are they just extremely dirty? Let’s turn on the hot water and find out.

If you’ve been to any sporting event recently, chances are you’ve seen fans wearing some SILLY hats. You know what we’re talking about, right? Those oversized foam ball caps aren’t a joke, though; in fact, they’re the NEXT big fashion trend. It’s no wonder the likes of Josh Allen, Brian Robinson, and Ludacris are all wearing these things. But why? Let’s talk about it…

According to Wednesday Addams, her skin breaks into hives and flesh peels off her bones when she even TOUCHES Color. Wait a minute… is that real? Can you actually be ALLERGIC to color? Let’s find out…

Maybe you’ve heard that school uniforms make you smarter. Dress for success, right? WRONG! Schools have been lying to you about school uniforms, and we’re going to expose the truth. Watch to find out whether school uniforms actually work or if they’re just a ruse.

Take a selfie of your face. Now flip the photo. Something looks off doesn’t it? That’s because the symmetry in your face may not be perfect. And neither is mine! But what does it take to make the perfect face? And are some faces inherently better looking than others?! Start watching to find out if math can make you more beautiful.

You should be SCARED, Loyal Theorist. Why? Well, your makeup is POISONING you! That’s right. Take a second look at your foundation, mascara, lipstick, and other beauty products because it’s totally toxic. Here’s why you may want to throw away all it…

You’ve heard the term “killer heels,” right? Like “these heels are KILLING my feet.” But that got me thinking... Could a high heel ACTUALLY be used as a weapon? Today we’re slinging stilettos as we put the question to the test!

We all know how HULK can transform from human to giant green monster in the course of seconds (hint: it’s gamma radiation). But, what's the secret to his pants transforming like they do? She-Hulk explains this away as just “spandex,” but there’s NO way that I’m buying that! This is what I think his pants are really made of…

Have you ever wondered why your pockets are SO small, Loyal Theorist? If not, then you're probably a dude. You see, women’s pockets are notoriously known for being tiny and useless. But WHY are they so small? This is a conspiracy that goes deep! So watch to find out who killed women’s pockets.

Everywhere you shop this Christmas season, you'll see gift sets. At Target, Sephora, Ulta, Bath and Body Works... gift sets, gift sets, gift sets. They're certainly cute and make for awesome presents. But are they actually WORTH your money?

Could you make Sonic's shoes in real life? The blue hedgehog has gotta go fast. But his speed is probably a lot faster than you'd think. So, can any materials in the "real world" actually hold up to Sonic's INSANE super speed? Just like we did with Hulk's pants, let's break down the science of Sonic's shoes.

Theorists, imagine wearing a shirt that is stained in the armpits or a pair of jeans that has a pee stain in the crotch. You'd probably feel pretty embarrassed, right? Well, what if we told you a company is making these stains ON PURPOSE for you to wear as fashion. Would you be embarrassed to wear that in public? Today we put oopsie clothing through a social experiment.

Wicked is absolutely dominating the box office right now, and with good reason. It's an absolute bop. Ariana Grande, Cynthia Erivo, Jeff Goldblum, and the rest of the cast crushed it. But I left the theater with one question: why is the witch green? And could you or I turn green in the real world? What would that take? It's time to defy gravity with this theory...

Theorists, can certain outfits and accessories help you feel less stressed and anxious? If you've been scrolling TikTok recently, you may have seen the viral Comfrt hoodie, which is supposed to help you care for your mental well-being. It's smooth, it's soft... but does it work?!

Should you floss your teeth? Yes! We found that answer in our $1 vs $300 toothbrush episode. So then, what is the best way to floss your teeth? Will regular dental floss do the trick? Or should you use something like a waterpik? Today we're testing dentist recommended vs tiktok recommended flossing methods to see which is the best.

Loyal Theorist, have you seen the recent contrast filter popping up on your TikTok for you page? Because we've seen it EVERYWHERE. So we had to find out if this actually works to help with your daily style. Are you low contrast, medium contrast, or high contrast makeup? Let's find out...

Is conditioner actually good for your hair? Some people SWEAR by it. Some people can't stand it. Some people just like to do the 2-in-1 shampoo and conditioner and call it a day. Wherever you stand, prepare to be challenged by our multi-round conditioner hair experiment. We're back in the bathroom for another test!

Theorists, Dress to Impress has taken over both the style and gaming niches on YouTube, and we wanted to join the action. Maybe you've seen our GameTheory video about the Dress to Impress Lore or seen your favorite channels like KalogeraSisters, ItsFunneh, or callmehhaley play the game... well, we're answering a much different question today. Can Dress to Impress ACTUALLY Teach You How to Dress IRL?

Theorist, look at your makeup bottle. They're all different shapes and sizes. Brands like L'Oréal, e.l.f, Maybelline, NYX, and Sephora all have various bottle types, and we're trying to find the one that gives you the best BANG for your buck!

Loyal Theorists, if you're a lover of spooky season and the Halloween spirit that comes along with it, then you're very familiar with witches. Think of the witch that comes to mind. Is she green and crooked-nosed with a pointy hat like the Wicked Witch of the West? Or is she more modern with cute clothes like Scarlet Witch or Agatha? Witches have changed drastically over the last 200 years, and today we're looking at the complete history of witches and why they stopped being so ugly!

Loyal Theorists, what would you do if you opened up a mirror in your bathroom and found... a whole other secret room? That's what a few TikTok users have found in their own homes, and it's absolutely insane! So what's the secret behind these secret rooms? Today we find out!

Picture this, loyal Theorist: you just spent your well-earned money on a brand new, sparkling clean, white pair of Nike Air Force 1s. You wear them out to show your friends, and then... you step in a puddle of mud. Yuck, gross! Now you have to clean them. So, what is the best way to do it? Today we're testing all sorts of old wives tales and modern TikTok myths to find the best way to clean your shoes!

Should you TOUCH GRASS? No, we're not insulting you. We literally are asking... should you TOUCH grass? Does going outside, pressing your palms against the luscious blades of grass, and sitting in nature actually have any benefits? Or should we all just stay inside forever?

Would you trust makeup from McDonald's, Cheetos, Dunkin Donuts, or Chipotle? If you saw it in the beauty aisle at your local Target, the bright packaging would probably catch your eye. Maybe you'd try it out. But... is it actually any good? Today Amy is trying unusual beauty products to give you her honest review!

If you're losing hair on your head, then you're probably looking for a way to regrow your hair. Over the last 5-10 years, many products have taken on the market like Ro, Hims, Hers, and the classic Rogaine. But do hair growth products actually work? Can minoxidil give you a luscious mane again? Or is everything a bunch of bunk? Let's find out...

Are you stinky, loyal Theorist? Well, stink NO LONGER because we're here to find the BEST deodorant in today' challenge. We're testing deodorants like Dove, Lume, Old Spice, Native, and even some viral TikTok oddities against some of the most INTENSE challenges that would make anyone sweat. Will we still smell by the end of the day?

When you walk into a Goodwill, Savers, Salvation Army, or any other thrift store and expect to find t-shirts for $5 but you're met with a $40 price tag instead, you tend to get a bit upset. What's the deal with these HIGH thrift prices nowadays? It can't _just_ be inflation can it? There HAS to be more to this story. Today we get to the bottom of these outrageous thrift prices.

Summer is, unfortunately, winding down and school is about to be back in session. But that doesn't mean the sun is taking a break. In fact, it's warmer than ever here in California. So Amy wanted to find out: what is the BEST and WORST sunscreen to protect her skin from the blistering sun? We're using different Vacation sunscreens, such as gel, spray on, stick, and even milk (ick). Who will WIN this sun screen test? Watch to find out!

The Olympics have been SO fun to watch, haven't they, Theorists? Watching Simone Biles soar to gold in women's gymnastics, Caeleb Dressel rake in the medals in men's swimming, the USA women's rugby team shocking the nation, and every other Olympic athlete has been an absolute thrill. But, one thing that we questioned was just how optimal their uniforms are. Is there a better way to win gold?

A few weeks ago, creator MiaMaples posted a video called "Temu Stole From Me," where she explained how the company took her name, image, and likeness to promote and sell a product. Sounds kind of familiar, right? If you've followed Style Theory over the past year, you'll remember our video about how SHEIN did something similar to Cassey Ho (@blogilates) of POPFLEX. If you follow @hopescope you may know she's posted multiple videos buying brands that stole her videos for ads. She was able to poke fun at the matter, whereas creators like Cassey, Mia, CassandraBankson, and simplynailogical all made more serious videos discussing the unfortunate topic. So what's the deal with these shady business practices from SHEIN and Temu? What happened and how do they keep getting away with it?

Hey, loyal Theorist, did you know that anime has SECRETLY been influencing the world of fashion for YEARS? Think about it: big red boots, giant bows, and unnatural hair color. What do they ALL have in common? A link back to anime. In this video we'll reveal the secret influences of Dragon Ball Z, Sailor Moon, and more on our culture.

Are crocs truly the ultimate active footwear? After seeing @hopescope test out _every_ single Croc, from survival Crocs to Crocs ballet flats, we knew we had to try them out. Millennials started wearing Crocs as an everyday shoe, but Gen Z and Gen Alpha have taken it to the next level. Some members of Croc Nation, like Ash of @GTLive , are actually wearing Crocs to the gym! That's sport mode on a whole other level. Today we're going through a whole series of tests to see if Crocs can _really_ walk the walk.

Guess what's making a comeback, loyal Theorists? The MUSTACHE! The handlebar, the chevron, the english, the pencil, even the fu manchu. They're BACK! Today we discover why they've resurged and whether you should start rocking a 'stache too.

How _waterproof_ is waterproof makeup? A little? A lot? Can your foundation last a trip to the pool? Would your eyeliner hold up against the harsh waves at the beach? And could your mascara survive a night of crying? Today we're putting these brands to the test to find out how to make your makeup waterproof!

Your favorite influencer may be turning into Ai... No, we're not talking about Vtubers, we're talking about companies like Meta turning creators and influencers into Ai chatbots. From MrBeast to Kendall Jenner to Charli D'Amelio to Tom Brady, they've all signed some Ai rights over to Zuck. But what exactly are the Ai creators like Kwebbelkop, Lil Miquela, and others doing? How are they making money? And is ANY of this good for society? Today, Theorists, we talk about a very controversial topic...

You've been asking for months, loyal Theorist, and today we finally answer: which clothes would help you survive a nuclear apocalypse? With Fallout on Amazon Prime making waves in the cultural conversation, we knew we HAD to answer the question for you. Do we need super high-tech survival gear? Or can we just wear jeans and a t-shirt? Let's find out...

A few weeks ago we, together with our friends at ZHC, Critical Role, Seek Discomfort, and Popflex, put on YouTube's FIRST ever creator fashion show. The event was a total blast and we enjoyed hanging out with you on the live stream. But now... we want to show you behind the scenes of what it REALLY takes to put together a fashion show. Let's find out!

Theorist, does Gen Z look older than other generations like Baby Boomers and Millennials? Everyone on the internet seems to think so thanks to TikToker Jordan Howlett. But is it even true? Well, we that know Gen Z celebs like Reneé Rapp, Millie Bobby Brown, and Kylie Jenner tend to look older than they look, so that's a start. So then... WHY is this the case? WHY is Gen Z aging so rapidly? Today we find out.

Is your closet a MESS, loyal Theorist? Are your clothes all thrown about with no rhyme or rhythm where they should be? Or maybe you have a system but you feel like your closet space is just _too_ small. Whatever size wardrobe you have, we want to help you clean up your mess. So we're following the footsteps of Mia Maples and decluttering YEARS worth of clothes. This is going to be one intense closet clean out!

Have you ever thought, “why do I look bad in everything?” We promise, you DON’T! But one factor that could lead to you feeling that way is not dressing to your body shape or body type. So today we want to show you exactly how to find your body type. First we’re using various tests like Kibbe, Fruits, and Myers Briggs. AND then we’ll teach you how to dress no matter the shape of your body: rectangle, pear, or inverted triangle. Let us know your shape in the comments below!

If you watched the Super Bowl, then you saw a whole lot of Travis Kelce, incredible coverage on Taylor Swift, and a very questionable ad on Temu. You probably remember the ad well, right? Temu: shop like a billionaire. It played, like, 500 times throughout the game. But can you _actually_ shop like a BILLIONAIRE on Temu? If FaZe Rug, HopeScope, Mia Maples, and the hundreds of other YouTuber videos have shown us anything about the brand, the answer is a strong NO. But we had to find out for ourselves. Will we walk around looking like tech moguls Elon Musk, Mark Zuckerberg, and Mark Cuban? Can we strut in a dress as expensive as Taylor Swift’s? Or will the Temu dupes make our space look like Kim Kardashian’s Sknn office decor with a bunch of Donald Judd dupes? C’mon, loyal Theorist, let’s shop like billionaires!

Hello, loyal Theorists, and welcome to Amy’s FIRST Style Theory! Today we’re diving back into our favorite Style Theory setting: the bathroom. We’re testing the best ways to shave your legs with a fun experiment. Which is the best lubricant: shaving cream, soap, or something else? Is there a best brand to use, like Gillette? Well, by the end of this video, we promise that your legs will be perfectly silky smooth!

The countdown begins, loyal Theorists. This is MatPat’s FINAL Style Theory ever. We knew we had to go out with a BANG! So, we’re looking back at Matt’s time on Style Theory, what we’ve learned, and whether MatPat has _actually_ become a real style icon by putting him to the ultimate styling test. Grab yourself a bow tie and let’s suit up!

Which skincare products do YOU use, loyal Theorist? Neutrogena? CeraVe? Cetaphil? Pond’s? Well, you may want to take a CLOSER look at the label. It turns out that the skincare industry may have been lying to us for years about what’s really hidden inside of their products. Sorry, Mia Maples, but you may think twice before doing about skincare test video because this could change your daily skincare routine FOREVER.

After seeing the fun videos full of fashion inspo from Ellbat (I Hired a $200 Stylist and $20 Stylist to Dress Me for a Week) and Mia Maples (I Hired 3 Stylists with Different Aesthetics to Style Me), we’ve decided to test the world of online personal stylists for ourselves. Today we’re testing Fiverr vs Stich Fix to see if any of these digital personal stylists are worth it. What is the cost? Can Ai really determine what we should wear? And can we actually find a new look in this process? C’mon, get ready with us as we try on a whole new wardrobe!

Are caffeine skincare products worth it? Like, do the serums, scrubs, and facemasks actually give you as much energy as, let’s say, a Diet Coke, Monster Energy, Red Bull, or even coffee? Are you actually absorbing that energy through your skin? We put our caffeine addictions to the side to first go caffeine free and then test a new skincare routine. Just like Mia Maples loves to do with viral TikTok products and HopeScope with satisfying viral products, we’re experimenting with a whole new routine that could change the way we take care of our skins… or it may just be a bunch of bunk!

If you’re one of the 50 million people who watched the simplynailogical videos putting on 100+ coats of nail polish, then you know nails can get pretty out of control. Well, we decided to take the 100 layers challenge idea and kick it up a notch by trying to apply 1,000+ layers of nail polish to a hand. Can it be done? Can we make nail art pretty enough to go viral on TikTok? Will HopeScope end up reacting to this “satisfying” creation? And will we reach the top of #PolishMountain? Today, loyal Theorists, we find out in this ultimate nails challenge!

It’s almost time for the new year and which means it’s time for a glow up! We’re here to give you a step by step guide on how to make next year your BEST year. From knowing what clothes best fit your body shape to making sure that your hair is in perfect shape, THIS is Style Theory 101.

Stranger Things not only has amazing storytelling but also stylish outfits! It’s truly a celebration of all things 80s fashion. In today’s video, we will be analyzing the iconic fashion from the series to see if we can find any lore about the story and its characters!

Although Wicked is beloved for its musical numbers and the strong connection between Elphaba and Glinda, what I want to talk about is the FASHION. There’s actually a ton of lore hiding right within Wicked’s incredible costumes and I’m here to break it all down in today’s episode!

Are advent calendars even worth buying? Although it may seem like you’re getting a great deal, you might actually be getting ripped off in pretty packaging…

The holiday season is approaching and it’s almost time to stock up on gifts. However, holiday shopping this year could get ruined because of…well, tariffs. With all of the rising prices and shipping delays, this Christmas season may not be so jolly…

Who truly has the BEST morning routine…Gen Z or Millennials? With them both being the busiest generations right now, people are trying to find ways to maximize tasks while also fitting in self care within tight schedules. But, has anyone actually cracked the formula? I think I figured out the answer in today’s episode…

Lisa Frank has been LOVED for years for its maximalist and colorful style, however its history isn’t so bright. Between toxic work environments and betraying their customers, the legacy of Lisa Frank will soon come to an end…

Goth fashion has taken over TikTok in the past year, however this trend is far from new. In fact, it actually dates back nearly two THOUSAND years! Let’s take a look at the full history of goth and how it has continued to evolve over time…

Labubu has changed the WORLD… but has it been for the better or are they setting us up for failure? In today’s episode, we will be deep diving into how Labubu has not only affected PopMart sales, but how many businesses are now using them to stay afloat…

Is it just me or have Halloween costumes gotten WAY more revealing over time? When Halloween first started to become a holiday, the adults were NOT welcome…but now? These costumes aren’t being made for trick-or-treating. In today’s episode, we’ll be diving into the history behind Halloween costumes and how they went from innocent to scandalous…

Do you know EVERYTHING about the POPFLEX copyright saga that’s been happening? You may think so but I can promise it goes WAY deeper than you could ever imagine. From dupes to lawsuits, Cassey Ho is being put through the ringer all because she made a skirt so cute not even Taylor Swift could resist it. Sit back, grab a drink and a snack, and prepare to get a deep dive into the ENTIRE POPFLEX Copyright Saga.

Taylor Swift has mastered the art of sneaking hidden messages into her outfits for over a decade, from secret signs in her jewelry hinting at future albums, to subtle nods in her clothes pointing towards her next era. Today we’re cracking open her best fashion easter eggs to show you how to decode these secret messages like a true Swiftie!

Umamusame: Pretty Derby has become the latest internet obsession! This anime horse riding game has everyone asking what this game is even about and how it got so popular. However, I want to talk about something that we absolutely must discuss…their fashion!

Which hair tie is truly the BEST for you? Elastics or scrunchies? Fancy or basic? Finding a hair tie that will last all day without causing damage can be challenging…but that’s why I’m here!

Is AI taking OVER the fashion industry?! Guess has found them in controversy after they recently had their first ever AI-generated ad released in a new issue of Vogue. What does this mean for the industry and is it considered false advertisement?

POPFLEX just can’t seem to catch a break…Cassey Ho is currently at risk of being sued by the brands that stole from HER. Yes, you read that correctly. We’re going to be breaking down all of the latest updates with this story in today’s Video

Do TV high schools even HAVE a dress code? We’re going to be taking a fashion deep dive into some of your favorite shows and movies like Mean Girls, Euphoria, and Victorious to see if they pass or fail modern day dress codes!

How much would YOU pay for a Labubu? Today, I will be diving into the black market of Labubu resellers to see how much it REALLY costs to NOT get scammed. We are going to go through the whole process together, with three of the most popular reselling methods to find out how to spot a fraud - from online listing to meeting in person…

Pedro Pascal has recently caught the eye of the public and people are OBSESSED. But…why? What makes him SO magnetic and why are some people actually getting upset about it? All of these questions will be revealed in today’s episode!

Did Shein and TEMU finally get BANNED? The French Senate passed a new law where your Shein hauls could get you fined for over $100K. But HOW is that even possible? In today’s video, I will be discussing what this means for the fast fashion industry and whether a bill like this can truly help to protect our planet.

What IS the Gen Z Stare? Millennials are saying one thing, Gen Z is saying another, but who is right and is it REALLY a new trend at all? In today’s episode, I will be taking a deep dive into this generational debate and hopefully putting this battle to rest.

KPOP Demon Hunters is EVERYWHERE and it has consumed my entire personality for the past month. It’s completely taken over my Spotify playlist, TikTok feed, and even my own personal group chats! But, it’s given me the opportunity to talk about a topic I’ve been DYING to discuss…K-Pop fashion!

Who packs the best bag - Millennials or Gen Z? Today, we are taking the trending question “What’s in my bag” to the extreme to find out who’s packing greatness and who should pack up and go home…

Are Amazon’s Prime Day Deals a SCAM? Today, I am taking a closer look at Prime Day to find out if it’s the real deal or if those deals are really just a scam wrapped in pretty Amazon packaging.

What is the deal with Labubu? What even are they and WHY are they so popular?! I am going to be unboxing a full box of these to find out if they are TRULY worth it…

Are we experiencing the DOWNFALL of Etsy? The site that was once known for handmade crafts and vintage goods has now become cluttered with AI products and dropshippers. In today’s video, I will be shining a light on how this affects artists, crafters, and you – the customer.

Which YouTuber has the BEST drip? From Ryan Trahan to Anthony Padilla, and Emma Chamberlain to Safiya, we are going to find out WHO has the best style…by wearing their iconic fits for an entire week!

With the price of clothing continuing to rise, thrifting has become the go-to source for revamping your wardrobe. However, do you truly know the BEST way to thrift? In today’s episode, I will be giving you the best tips on how to get the greatest deals from your local thrift store!

Has Nike TRULY fallen off? Although Nike has maintained its popularity, its sales have fallen off tremendously. In today’s episode, I will be doing a deep dive into how they not only are failing to compete with other brands but how they were possibly the cause of their own demise.

Do makeup setting sprays ACTUALLY work? Luckily for you, we will be testing FIVE of the most popular setting sprays to test their sweat, splash, and stamina to see which ones will keep your makeup looking fine and which ones are actually a waste of time.

Have you ever wanted to recreate an iconic look from your favorite movie? In today’s episode, we're making a little bit of movie magic of our very own! From “She’s All That” to “Princess Diaries,” we’re going back in time to redo some of our favorite movie makeover montages!

Which country makes the BEST sunscreen? We’ve tested whether sunscreen actually works, whether sunscreen gels, mousses, or milk are better at keeping away the burn, and now it’s time to complete the trilogy.

Have you ever RUINED your hair with too much heat? Heat is one of the fastest and easiest ways to change up your hair look, however many people feel it's the WORST thing you can use to style your hair. Heat styling can actually be safe, IF you know how to use it right which is what we’re going to be talking about in today’s episode!

Can you create a cute, affordable outfit from Costco? In today’s episode, we are going to put Costco to the ultimate fashion test by testing THREE levels of outfit: Casual, Date Night, and a Couture look so stunning that you can even wear it to the Met Gala.

Prom season is here and it has us wondering…which decade holds the most influence over what we wear today? We will find out in today’s episode where we are trying on 100 years worth of prom dresses dating all the way back to 1920.

Season 2 of the Last of Us just released and it has us wondering…can your CLOTHES actually help you to SURVIVE a zombie apocalypse? Can wearing the right shirt, shoes, or even underwear determine whether you survive to live another day or join the undead? In today’s episode, we will be giving you the ultimate clothing guide to help YOU survive the Last of Us.

Is there ONE specific color that can make you more attractive? Colors can influence everything from what we think, to how we feel, and even what we do. In today’s episode, we will find out if the colors we wear truly affect how OTHER people see us and if they can make us look more or less attractive.

Can your pants save your life? Yes, they can actually! In fact, the military has been doing this for decades and we’re going to show you how in today’s episode!

It’s the BATTLE of the CROCS! Yes…the shoe. Will we be able to turn the official “Camping Crocs” into a pair that would REALLY let you survive in the wild? Find out in today’s episode as we challenge hopescope to see whose Crocs can truly handle the wilderness!

Is Gen Z going GRAY faster than Millennials? Is it stress? Could it be genetics? We uncover the mysterious cause of this generational dilemma in today’s episode!

If you were planning on buying Amazon returns…DON’T! You might actually be STEALING from businesses. We are looking deep into a secret society of sellers using your returns to potentially SCAM people out of their hard earned money.

If you were planning on buying Amazon returns…DON’T! You might actually be STEALING from businesses. We are looking deep into a secret society of sellers using your returns to potentially SCAM people out of their hard earned money.

Do you struggle with trying to find the best frames to fit your face shape? Today, we will be taking a look at different styles and face shapes to help you choose the perfect pair!

Why does Gen Z hate skinny jeans so much? How did cargo pants become trendy again? In today’s episode, we are going to be tackling another generational debate on how skinny jeans are no longer considered in style for the younger generation.

We are predicting that the price of clothes is going to increase WAY more in 2025. In today’s episode, we breakdown how tariffs will impact the clothing industry and how you can be more intentional with your purchases in the new year.

Have you and your partner ever been asked if you are "Siblings or Dating?"? It’s often said that we tend to look like the people that you love dearly in your life and we explore if that is the case in today’s episode!

Was TikTok worth saving? Does it truly enhance our everyday lives? Today, we will be testing out 5 trending TikTok hacks before its get banned (again).

Do you know your hair type or know how to find it? In today’s video, we will be figuring out how you can figure out YOUR hair type and providing tips on how to care for your hair based on the type!

Are Amazon leggings BETTER than LuluLemon? What about their basketball shorts? Today, we will be testing out the difference between cheap vs. expensive workout clothes for both women and men to truly see if the quality matches the price point!

What’s the secret to clear skin? Water. Well, actually it's not that simple. According to TikTok, the hardness of your water can affect the smoothness of your skin and the shininess of your hair. We’ve tested out TikTok’s trending water filters Kitsch and Filterbaby to see if there are any benefits to using hard water vs. soft water in your daily skincare and hair routines!

The Devil Wears Prada is one of my favorite movies of all time and is arguably one of the most formative movies for a whole generation of fashion lovers. However, not everything you see on the silver screen is true to life. Was the Devil Wears Prada ACTUALLY on trend or was it actually a fashion failure? Find out in today’s episode!

Hatsune Miku is taking over the GLOBE! She’s selling out concerts, filling up cosplay closets and making serious bank - all without actually being a real person. But…how did the internet's favorite digital idol come to be? Let’s find out in today’s episode!

Gen Z, our current generational leaders in pop culture, have had a new hyperfixation - Millennials. Now, how did Millennials become cool again? Gen Z has been scrolling way back in their feeds, looking back at how Millennials lived in the early 2010s. And this made them want to start living their lives like Millennials. But why? Get ready to find out in today’s video!

Who has the BEST fashion…is it Barbie or Bratz? These two doll companies not only shaped the toy industry but also how we view beauty as a whole. In today’s episode, we will be deep diving into their history to find out who truly deserves the crown!

AI Clothes are taking over Pinterest! People are buying AI generated clothes, only to be disappointed when they open the box. How are these companies getting away with this? Is there anything we can do to stop this AI takeover once and for all? Let’s figure this out together in today’s episode!

How historically accurate ARE Bridgerton’s clothes? In today’s episode, we’re going to analyze the outfits of four of Bridgerton’s most iconic characters, to find out once and for all if Bridgerton’s fashion can pass the history test or if it should be sent to jail for crimes against fashion…

Did Gen Z put an END to Forever 21? The fashion chain that was once beloved by many is now facing bankruptcies and closures ALL across the country. But how did we get here? And was Gen Z truly to blame?

Hello Kitty is making a comeback! This global icon is now even bigger than ever but…why? How has she been able to stay relevant across multiple generations? I think I figured out why in today’s episode!