Dark Side of the 90's

In the 90’s, the surge of internet-exclusive companies captured the dreams and greed of American investors. In its wake, one beloved mascot was killed — the Pets.com puppet.

90's supermodels were part rock stars, part royalty, and all dusted in cocaine. But off the runway, many were abused by men using their power to conceal an ugly secret.

90's hip hop had an uphill fight for airplay and recognition. When the media finally caught on, they told a story that twisted the narrative with sometimes dangerous consequences.

Doomsday cults emerged in the '90s, seizing on Y2K fears. While we watched the tragic Waco massacre on TV, Heaven's Gate leader Marshall Applewhite made his own plan.

The world’s first influencer was a TV show. Baywatch’s Southern California sun, action, and laser focus on beauty made it appeal to more than a billion people worldwide.

SubPop's classic 90's indie ethos was tested when they chased mainstream money. The story of grunge told through the eyes of the little label that started it all.

90's parents and kids bonded over collecting playful plush toys known as Beanie Babies until the toy's creator, Ty Warner, used the internet's power to create a frenzied market.

The story of how the upstart Fox Network forever changed television.

The Viper Room was a refuge for Young Hollywood to hide from the prying eyes of the press, until one fateful night when the death of a rising star instantly made it headline news.

As 90's Talk TV evolved from the cerebral (Donahue) to the trashy (Jerry Springer), the new format fused combustive relationships, shock and violence to entertain the masses.

Morning TV is the profit center of the news divisions that produce them. Today and Good Morning America battle for dominance where there’s no room for failure.

At the end of the decade, the fear of an apocalypse looms. Two men become the stars of the real-life action thriller known as the Y2K scare.

Rush Limbaugh is conservative radio’s first megastar, claiming to have "talent on loan from God." He creates a divide in America that we see unfolding today.

Black comedies explode in the 90s, with sitcoms written and produced by Black creators, featuring Black casts. But no culture is immune to the toxicity of fame and power.

With sex, attempted murder and betrayal, nothing personifies the tabloidification of ’90s America better than the story of how Amy Fisher shot Mary Jo Buttafuoco in the head.

36 states have banned "no holds barred" fighting, and the UFC’s future is grim. Star fighter Ken Shamrock is also in trouble and needs a guardian angel to get him back on his feet.

Ken Shamrock and the UFC are joined at the knuckle. Dubbed "human cockfighting," the UFC will fight senators and scandals in a battle that almost ends the sport before it begins.

When COPS hits the airwaves, the gritty reality of police work becomes a phenomenon. Despite being the longest-running prime-time live-action series, COPS is mired in controversy.

MTV’s The Real World is television with something to say--with a soap opera twist. But when MTV gets rich from reality TV, they trade in realness for fart jokes and hot tubs.

Arsenio carves out a niche in the white, late-night world by showcasing hip hop artists and emerging talent. Despite his success, Arsenio becomes a casualty in the late-night wars.

Rave culture is a euphoric cocktail of electronic dance music, synthetic party drugs and optimism. But where there are drugs there is also exploitation, violence, and moral panic.

Scores attracts celebrities, the Gambino crime family, and eventually the FBI.

Enfant terrible Andre Agassi leads a handful of prodigies to shake up the stodgy sport of tennis. Athletes become international celebrities, but their fame comes at a cost.

The Spice Girls are one of the biggest pop acts ever. But behind the glitz and glamour, they battle blackmail, eating disorders, death threats, abusive relationships and addiction.

Infomercials mark the Golden Age of the Con Job. These shameless 90's scam artist vie to become top dog in a cut throat industry--leaving a trail of misery in their wake.

For almost 50 years, SNL has launched comedy careers. But if you're lucky enough to get in, you may never get out alive.

Robert Downey Jr. turns his troubled backstory into a superpower. While battling a string of addictions, Downey reinvents himself into one of the most celebrated actors today.

NYPD Blue forever changes TV with its use of nudity, violence and profanity. Heavy scrutiny from special interest groups will nearly get it cancelled before it ever even airs.

Friends is must-see TV but some of the cast struggle under the weight of sudden and massive fame with painfully public addictions, and at least one near-death experience.

Tyson reshaped boxing, becoming a pop culture sensation, feared for his violence and seeming invincibility; but in the end, he'll face the greatest opponent of his life: himself.